A questionnaire form is a smart, simple way to build your email list and gather valuable insights for case studies.
Unlike surveys, questionnaires are developed with content in mind. They are filled with various open-ended questions to help determine things like user preferences and behaviors or to measure identities, traits, and attributes.
Lucky for you, our WordPress form builder is loaded with a wide range of pre-built templates, including a ready-to-use questionnaire form.
In this article, you’ll learn how to build a questionnaire form using the best questionnaire plugin for WordPress — Ninja Forms’ intuitive template builder. We’ll also demonstrate easy ways to customize your form so you can build a questionnaire in WordPress that creates a unique experience for your audience.
How to Create a Questionnaire Form in WordPress
You can build a fully functional questionnaire form in two simple steps. First, install and activate the free Ninja Forms plugin. Next, go to the Ninja Forms dashboard and select a questionnaire form template — or build your own with our drag-and-drop builder. Once your form is ready, just add it to any page or post. That’s it — no code, no hassle.
The whole process takes less than five minutes. Ready to get started?
Step 1: Install and Activate Ninja Forms
To get started, head to your WordPress dashboard and go to Plugins > Add New. In the search bar, type “Ninja Forms,” then click Install Now, followed by Activate.
Alternatively, you can upload the plugin manually by going to Plugins > Add New > Upload Plugin > Choose File, then select the file from your computer. Need help? Check out our installation guide for a full walk-through.
Step 2: Create Your WordPress Feedback Form
Go to Ninja Forms > Add New in your WordPress dashboard to browse available form templates. Select the Questionnaire template.
You’re all set! Now, just add your questionnaire form to any WordPress page. For more form-building tips, read our form-building guide.
Want to level up your questionnaire form? Read our article How to Use Ninja Forms for Market Research. This mini-marketing crash course teaches you the benefits of market research, how to get started, and what kinds of questions you should ask.
How to Add Your Questionnaire Form to Your WordPress Website
Once your customer feedback form is ready, it’s time to add it to your site. You can do this using a shortcode, a content block, or the handy meta box feature.
Shortcode Method
To add your form with a shortcode, go to Ninja Forms > Dashboard — you’ll see a list of all your forms there. Find your questionnaire form and copy the shortcode (command + c / ctrl + c) provided.
Next, open the page or post where you want the form to appear. Paste the shortcode directly into the editor. While you can use a shortcode block, it’s not required. Ninja Forms shortcodes work perfectly in a standard paragraph block, too.
If you’re using the shortcode method, your form won’t appear in the editor — be sure to update your page or post and use Preview to view the live WordPress form.
Block Method
For a visual approach, open your page or post and click on the Block Inserter icon. Search for Ninja Forms, then select it. From the Select Form dropdown, choose your questionnaire form. If it’s set up correctly, you’ll see a live preview right away. Update your content, and you’re ready to create a questionnaire form in WordPress and start gathering feedback.
Append a Ninja Form to the Bottom of a Page or Post
Looking to add your WordPress questionnaire form at the end of a page or post? Use the Append a Ninja Form meta box. Just select your form from the dropdown, then update your content. Because the form is automatically added to the bottom, it won’t appear in the editor preview — you’ll need to view the page or post on the front end to see it live.
Tips to Create a Great WordPress Questionnaire
Now that you’ve seen how simple it is to build a questionnaire form in WordPress, let’s discuss a few ways to make your form even better!
1. Gather “Hidden” Data
To get a comprehensive understanding of your audience, consider adding lead source tracking on your WordPress form. Our User Analytics add-on allows you to track technical and geolocation information based on the user’s browser and IP address. Simply add the User Analytics fields to your form and publish.
The User Analytics fields do not require user input as they work behind the scenes, anonymously waiting to collect data. User Analytics is included in the Elite Membership. You can also purchase it separately for a single, five-site, or twenty-site license.
2. Automate and Analyze Questionnaire Submissions
If you manage form submissions for your marketing team, you know how overwhelming it can be to receive that daily avalanche of submission notifications. Ninja Forms lets you work smarter, not harder, with the Scheduled Submissions Export add-on. If you’d prefer not to receive individual submission emails, you can schedule your submission exports to get weekly notifications instead.
Rather than managing your questionnaire data solely through Submissions, you can send form entries directly to Google Sheets. This makes it easy for your team to access and collaborate on responses in real time — all in one shared spreadsheet.
3. Show or Hide Feedback Questions Based on Your Customer’s Answer
To collect specific audience data, use our Conditional Logic add-on to show relevant fields to the customer’s responses and hide the rest.
Discover how to add dynamic fields with Conditional Logic with this quick and proven method to conditionally reveal fields. Conditional Logic is included with our Plus Membership — you can also buy it separately.
4. Maximize Leads With a Well-Designed Form
A good-looking form equals a high-converting form. With the Layout and Styles add-on, you can go from bland to beautiful with just a few simple tweaks. For example, instead of opting for the single-column layout, use drag-and-drop to create a multi-column layout. Doing so will decrease the length of your questionnaire form and shorten it. Shorter forms can help drive more conversions.
Lure users to your form with blasts of color. Change your WordPress form’s submit button with our color picker to attract users quickly. Get Layout and Styles separately or as part of our Plus Membership. For more lead optimization strategies, see our how-to guide for maximizing lead conversions.
5. Create a Better Experience With a Short Questionnaire Form
Nothing will scare a customer off faster than an extremely long questionnaire form. Ensure that you collect those highly sought-after responses by breaking your WordPress form into smaller chunks with the Multi-Step Form add-on.
Besides step creation, you will find settings to enable/disable part validation, breadcrumbs, progress bar, and part titles. When communicating with the user about what to expect, these settings are a must-have. So, what else can you do with Multi-Step forms? Check out our quick tips article for more ideas.
Assembling a Questionnaire Form With WordPress Is Awesome!
With Ninja Forms, building and customizing forms is fast, flexible, and simple. Unlike many other form plugins, Ninja Forms lets you purchase the add-ons you want — no bloated bundles or expensive membership plans. Plus, we back everything with a 14-day money-back guarantee. Though we doubt you’ll need it! 😉
Give Ninja Forms a try and start building your best forms yet.
