If you are on the lookout for a new approach to help grow your email marketing list or collect case studies, consider using a questionnaire.
Unlike surveys, questionnaires are developed with content in mind. Questionnaires are filled with a variety of open-ended questions to help determine things like user preferences and behaviors or to measure identities, traits, and attributes.
Lucky for you, our WordPress form builder comes packed with a variety of pre-built WordPress form templates like our questionnaire form.
In this article, I will show you how to create a questionnaire form using our template builder. After that, I will demonstrate a few different ways you can customize your questionnaire form to create a unique experience for your audience.
How to create a questionnaire form with WordPress
You can create this production-ready questionnaire form in just two steps. Step one, install and activate our free Ninja Forms plugin. Step two, head over to the Ninja Forms and generate your questionnaire form template. After that, add the newly created form to your page or post, and that’s it!
In all, this should take you no longer than five minutes, so let’s begin.
Step 1: Install and Activate Ninja Forms
Install the Ninja Forms plugin by navigating to your WordPress Admin Menu, click Plugins > Add New. Locate the Search Plugins field, type “Ninja Forms,” then click the Install Now button and Activate.
Otherwise, you can upload the plugin by navigating to Plugins > Add New > Upload Plugin > Choose File. For a detailed overview, see our installation guide for step-by-step instructions.
Step 2: Build your WordPress feedback form
From your WordPress Dashboard, navigate to Ninja Forms > Add New to access the form templates. Choose the Questinonnaire template.
That’s it! All you need to do now is add the form to your WordPress page or post. Want more form-building tips and tricks? If so, check out our form building guide for a comprehensive form building overview.
Are you interested in taking your questionnaire form to the next level? If so I recommend reading How to Use Ninja Forms for Market Research. It’s a mini-marketing crash course where you will learn the benefits of market research, how to get started, and what kinds of questions you should ask.
How to add the questionnaire form to your WordPress website
After finishing building your customer feedback form, the final step is adding the WordPress form to your website. You can add your WordPress form through a shortcode, block, or meta-box.
Shortcode Method
To add the form via shortcode, navigate to Ninja Forms > Dashboard. The dashboard is where you will find a list of all your forms. Locate the form, and copy the shortcode ( command + c / ctrl + c).
To apply the shortcode, open up the page or post you wish to add the form to and paste the shortcode into the text editor. You can add the shortcode to a shortcode block, but it’s not necessary our shortcode will work in the paragraph block just fine.
The form won’t be visible using the shortcode, so you need to update your page/post and preview to view the WordPress form.
Block Method
Within the page or post, click on the Block Inserter icon and search for Ninja Forms. Click on the Ninja Form icon and then choose your feedback form from the Select Form dropdown. If you do it right, you will see a form preview. Update the page/post, and that’s it! You are ready to start collecting customer feedback.
Append a Ninja Form Method
If you want to include your WordPress form at the bottom of your page or post, you can do that with our Append a Ninja Form meta-box. Select the form from the Append a Ninja Form dropdown and update your page or post. Since the form is being appended to the bottom of the page/post, a preview will not be visible until you view the page/post on the front end.
A few hints for making your questionnaire form great.
Now that you know how easy it is to create a questionnaire form let’s discuss a few ways to make your WordPress form even better!
1. Gather “hidden” data
To achieve a comprehensive understanding of your audience, consider adding lead source tracking on your WordPress form. Our User Analytics add-on allows you to track technical and geolocation information based on your user’s browser and IP address. Simply add the User Analytics fields to your form and publish.
The User Analytics fields do not require user input as they work behind the scenes, anonymously waiting to collect data. User Analytics comes included in the Elite ( Agency ) Membership or can be purchased alone for a single, five-site, or twenty-site license.
2. Automate and analyze questionnaire submissions
If you are in charge of managing form submissions for your marketing team, you know how overwhelming it can be to recieve that daily avalanche of submission notifications. Work smarter, not harder, with the Scheduled Submissions Export add-on. Instead of receiving individual submission emails, schedule your submission exports, so you recieve weekly notifications instead.
Rather than managing your questionnaire data through Submissions, send the form entries to Google Sheets. This allows your fellow team members to access the same spreadsheet at any time they need.
3. Show or hide feedback questions based on your customer’s answer
If you are looking to collect specific audience data, you can use our Conditional Logic add-on to show fields that are relevant to the customer’s responses and hide the rest.
Discover how to add dynamic fields with conditional logic in this quick and proven method to conditionally reveal fields. Conditional Logic comes included with our Basic Membership or can be purchased separately.
4. Maximize leads with a well-designed form
A good-looking form equals a high converting form. With the Layout and Styles add-on, you can go from bland to beautiful with just a few simple tweaks. For example, rather than opting for the single-column layout use drag-and-drop to create a multi-column layout instead. Doing so will decrease the length of your questionnaire form and make it shorter. Shorter forms equal more conversions.
Lure users to your form with blasts of color. Change your WordPress forms submit button with our color picker to attract users quickly. Get Layout and Styles separately or as part of our Basic Membership. For more lead optimization strategies, see our how-to guide for maximizing lead conversions.
5. Create a better experience by making your questionnaire form short
Nothing will scare a customer off faster than an extremely long questionnaire form. So ensure you collect those highly sought-after responses by breaking your WordPress form into smaller chunks with the Multi-Step Form add-on.
Besides step creation, you will find settings to enable/disable part validation, breadcrumbs, progress bar, and part titles. These settings are a must-have when you need to communicate with the user about what to expect. So, what else can you do with Multi-Step forms? Check out our quick tips article for more ideas.
Assembling a questionnaire form with WordPress is awesome!
In this article, you learned how to use our WordPress form generator to quickly build a questionnaire form for users. You uncovered different strategies for adding forms to your website, and you picked up several new ideas to make your questionnaire form rock!
Unlike our competitors, you can purchase any of our add-ons separately, so you can get what you need instead of getting locked into an expensive membership plan. On top of that, we offer a 14-day money-back guarantee. However, I don’t think you’ll need it 😉
