If you want to improve engagement and interaction in your email campaigns, consider sending custom data to Mailchimp. While having a solid newsletter signup form is essential, it may not be enough to create targeted and personalized marketing campaigns that resonate with your audience. By sending custom data to Mailchimp, you can collect and analyze a wide range of information about your subscribers, including their demographics, interests, and behaviors.
Ninja Forms’ Mailchimp integration comes with unlimited signup forms and collects essential data for lists and interest groups. Customize form presentation, enable double opt-ins, and send confirmations too.
In this blog post, we will show you how to boost campaign engagement by sending custom data to Mailchimp, all without requiring your visitors to fill out any additional fields. So let’s get started!
Give your campaigns a boost! Send custom data to Mailchimp
Follow these steps to capture and send custom data like the referring post or page to Mailchimp, without asking users to fill out more fields:
Step 1: Create a new field in your Mailchimp account
- Log in to Mailchimp and navigate to Audience > Settings > Audience fields and *|MERGE|* TAGS
- Add a new website field and name it “Referring Page.”
Now, this new field will show up when you select this list for any Mailchimp action in your form builder.
Step 2: Set a new merge tag in the Mailchimp action of your WordPress form
First, to set up Ninja Forms to work with Mailchimp, follow the instructions in the documentation for Getting your Mailchimp API Key and Setting up Ninja Forms to work with Mailchimp.
- Go back to WordPress, open your form, and select your Mailchimp action under Emails & Actions.
- Make sure you have the list selected that you just added the new field to. You’ll see the new field appear under List Field Mapping.
- Click the merge tag icon next to that field, select WordPress from the list, and click the {wp:post_url} merge tag.
Now, each time this form is submitted, you’ll pass the URL of the post or page it was submitted from into Mailchimp.
Replicate the steps above to gather interesting data about your users and breathe new life into your campaigns. Sending custom data to Mailchimp gives your campaigns an edge without making signups more complicated. This technique isn’t limited to Mailchimp; for any email marketing integrations that allow new fields to be added to lists, you should be able to replicate these steps.
How sending custom data to Mailchimp can transform your email marketing strategy
In this article, you learned how to boost campaign engagement by actively sending custom data to Mailchimp without requiring users to fill out additional fields. Invest in the Ninja Forms Mailchimp add-on today and turbocharge your mailing list growth with the only Mailchimp for WordPress plugin you’ll ever need.
Don’t let your email marketing efforts fall short!
- Place unlimited signup forms anywhere you need them.
- Collect any and all information you need for all your Lists and Interest Groups!
- Customize your signup form’s presentation.
- Enable double opt-ins.
- Send or display confirmation of submission.
Upgrade your email marketing game and experience the true power of effortless email marketing with Ninja Forms + Mailchimp.
Get the Mailchimp add-on for free with the Plus membership plan, or choose from one-, five-, or twenty-site licenses. Click here to unlock your email marketing success now!
