How to Track Form Submissions in WordPress Using Meta Pixel

Looking to gain deeper insights into your WordPress form submitters? Integrating Meta Pixel (formerly Facebook Pixel) with WordPress makes it easy to track form submissions and gather meaningful data about your website visitors. In this guide, we’ll walk you through how to set up Meta Pixel step by step so you can monitor form activity, improve ad targeting, and grow your audience.

What is Meta Pixel, and how does it work?

Once you’ve installed the Meta Pixel, it tracks visitor actions—called “events”—on your website. These events come in three flavors:

• Standard Events: Predefined actions, like sign-ups or purchases.
• Custom Conversions: Specific actions you define, such as form submissions or downloads.
• Custom Events: Unique actions tailored to your goals, like tracking user behavior that matters to your business.

How can you use Meta Pixel data?

When someone submits a form, it’s a clear sign they’re interested in what you’re offering. With Meta Pixel, you can target ads directly to these users, making it easier to turn their interest into action. Retargeting people with ads based on their previous interactions is far more effective than trying to reach everyone with a generic message.

Create Lookalike audiences

Meta Pixel data doesn’t just help you reach people already interacting with your site—it also helps you find new audiences. By building lookalike audiences of people with similar traits to your form submitters, you can connect with new potential customers who are more likely to engage with your business.

Table of Contents

1. Step 1: Redirect Form Submissions to a Thank You page
2. Step 2: Create a Meta Pixel in Facebook Ads Manager
3. Step 3: Install Meta Pixel for WordPress Plugin
4. Step 4: Create a Custom Conversion Action

Step 1: Redirect form submissions to a Thank You page

First, create a Thank You page that users will see after successfully submitting your form.

• Pro Tip: Make this page private so it’s only available to people who complete the form.
• Use Ninja Forms’ form redirects to automatically direct users to the Thank You page after submission.

Step 2: Create a Meta Pixel in Facebook Ads Manager

Here’s how to create your Meta Pixel in Facebook Ads Manager:

1. Log in to Facebook Ads Manager.
2. Go to All Tools > Event Manager and click Connect Data.
3. Choose Web as the data source (you’ll need a Facebook Business Account).
   
4. Name your dataset—it’s a good idea to use your business name for easy reference.
5. Select WordPress as your integration partner.
6. 

Step 3 : Install the Meta Pixel plugin for WordPress

Now, let’s install and activate the Meta Pixel plugin:

1. Head to your WordPress dashboard and click Plugins > Add New.
   
2. Search for Meta Pixel and install the plugin.
3. Go to Settings > Meta to connect your Facebook account.
   
4. Make sure to select the same Facebook Business Page used in Step 2.
   
5. Make sure to select the same Facebook Business Page used in Step 2.

To check if everything’s working, send test traffic to your site. Enter your site’s URL, click Send Test Traffic, and submit a form. If the pixel is active, its status will change to Active.

Step 4: Create a custom conversion action for Meta Pixel

Custom conversions help you track specific actions—like form submissions—and measure their value.

1. Open Facebook Ads Manager and go to All Tools > Event Manager.
   
2. Select Data Sources and click your Meta Pixel.
   
3. Click Create > Custom Conversion and give it a name.
4. Choose URL equals and enter your Thank You page URL as the destination.
5. Assign a value to the conversion if it makes sense for your campaign.

After completing these steps, your custom conversion is ready! The Meta Pixel will now track whenever someone submits your form and lands on the Thank You page. You can review the data in the Test Events tab to make sure everything is working as expected.

Frequently Asked Questions (FAQ)

Q: What is Meta Pixel, and how does it work?
A: Meta Pixel is a tracking tool that monitors visitor actions on your website, such as form submissions. It allows you to target users with personalized ads and build lookalike audiences.

Q: How do I install Meta Pixel on WordPress?
A: Use the Meta Pixel plugin in WordPress. Go to Plugins > Add New, search for Meta Pixel, and follow the installation steps outlined in this guide.

Q: How do I track form submissions with Meta Pixel?
A: Set up a custom conversion event that tracks users redirected to a Thank You page after submitting the form. Use this data to monitor engagement and conversions in Facebook Ads Manager.

Boost your Meta advertising with Meta Pixels and Ninja Forms—All for Free!

Both Meta Pixel and the Ninja Forms core plugin are completely free to use. Start using them today to gather valuable insights and improve your advertising strategy.

The Ninja Forms core plugin comes with fantastic features like:

• Unlimited submissions
• Submission management
• Spam protection
• Built-in calculations

If you need more, we’ve got you covered with over 40 integrations. You can also purchase individual add-ons as one-, five-, or twenty-site licenses. Looking for even more flexibility? Our membership plans offer discounts and bundles to meet all your form-building needs.

Take your advertising to the next level—start using Meta Pixels today!

Integrating Meta Pixel with Ninja Forms is a powerful way to gain insights, retarget users, and optimize ad performance. With both tools available for free, there’s no reason not to get started today!

Ready to improve your advertising results?
Get started with Ninja Forms’ free core plugin and set up Meta Pixel tracking to unlock deeper insights into your audience!