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How to Connect Omnisend to Ninja Forms: A Step-by-Step Guide

Your search for the perfect solution to seamlessly merge Omnisend and Ninja Forms can come to an end. Take a moment to breathe a sigh of relief. Omnisend has launched a free integration available on WordPress, bridging your Ninja Forms directly to the powerhouse of Omnisend.

This means the days of relying on third-party services like Appy Pie, Bit Apps, or Zapier for this connection are now behind us.

What exactly is Omnisend?

Omnisend is not your average email marketing tool; it’s a specialized eCommerce email marketing powerhouse designed to work seamlessly with platforms like WooCommerce or Shopify.

Omnisend offers a unique blend of email and SMS campaigns, all customizable to fit your brand, ensuring customers receive a personalized experience they’ll adore.

Setting the stage with Ninja Forms and Omnisend

Before we dive into the “how,” let’s ensure you have all the necessary components:

  1. Ninja Forms Core (download): The backbone of your form-building experience on WordPress.
  2. WooCommerce: Your eCommerce platform that integrates with Ninja Forms and Omnisend.
  3. Email Marketing for WooCommerce by Omnisend: To sync your eCommerce activities with Omnisend.
  4. Omnisend for Ninja Forms add-on: The key plugin that connects Ninja Forms with Omnisend.

Ensure these plugins are installed and activated on your WordPress site. Next, sign up for an Omnisend account and keep your WooCommerce updated to avoid any hiccups during integration.

Omnisend account setup

It is a seamless and stress-free process to create and validate your Omnisend account. Remember to provide accurate details, especially your website URL, to ensure seamless tracking of form submissions.

An SSL certificate is crucial for WooCommerce to communicate effectively with Omnisend, so make sure your site is properly secured to avoid connection errors.

Activating automation workflows

With Omnisend, setting up automation workflows like cart abandonment is a breeze. You can access the automation section in your Omnisend account to explore pre-designed workflows or craft your own, enriching your eCommerce strategy.

Integrating Omnisend with your Ninja Forms

Once your setup is complete, it’s time to link Ninja Forms to Omnisend:

  1. Navigate to Emails and Actions in your Ninja Forms settings.
    The Omnisend Ninja Form action
  2. Add the Omnisend action to your form and explore the Advanced settings, where you’ll find:
    • Welcome Email: Activate this to send a custom welcome email to new subscribers via Omnisend.
      Omnisend Welcome Email Message
    • Field Mapping: Assign your form fields to Omnisend attributes. Essential fields include Email, First Name, and Last Name. In total, you have 12 field options to choose from.
      Omnisend Form Field Mapping

After configuring these settings, save your form and run a test to confirm that new subscribers are synced to your Omnisend audience.

Final thoughts

While the initial setup, especially around WooCommerce authorization, might seem daunting, the integration process is remarkably straightforward after overcoming these initial hurdles. This seamless integration not only enriches your email marketing strategy but also enhances your overall eCommerce experience, making Omnisend a powerful ally for your Ninja Forms.

For more detailed instructions and resources, visit the following links:

Embrace the power of Omnisend and Ninja Forms to elevate your eCommerce email marketing to new heights, ensuring a more connected and personalized customer experience.