WordPress is an excellent platform for a small business website. It’s flexible, open-source, intuitive, and free! For many small enterprises a WordPress website might seem like the perfect solution… at least until it comes to accepting payments online.
There are plenty of plugins that can be used to take payments with WordPress, but none of them are perfect. WooCommerce offers a huge range of options and extensions. This means it’s flexible and adaptable, but also dizzyingly complicated to get started with!
Shopify has a strong reputation, but its integration with WordPress isn’t seamless, and you’ll have to pay an additional fee if you wish to offer flexible payment options.
Trying to use these or any other common ecommerce plugin with WordPress can be a frustrating experience, especially when you only want to sell a small number of products. And while smaller-scale ecommerce plugins do exist, they often don’t offer the flexibility or professionalism you might want for your online store.
So what can you do if you want to collect payments with WordPress for your small business? You have two main options…
The old solution: use an ecommerce plugin and work around the issues
This is a route that many users take. They grit their teeth, install WooCommerce, and spend hours setting it up and tweaking it to get an end result that’s pretty close to what they wanted. This may mean a sparse-looking shop page, lots of unnecessary form fields for their customers to fill out, or a great deal of admin work when it comes to processing orders.
But at least it works.
Perhaps they opt for Shopify instead, and hope that their customers won’t mind that their shop page isn’t fully integrated into their site. The monthly bill for using the platform isn’t ideal, but they don’t know of another way to collect payments with WordPress that is secure and professional, so they put up with it.
A better solution: use a form builder to easily collect payments with WordPress
Many businesses will already have a contact form on their website. Using a form builder like Ninja Forms it’s easy and quick to put together a form with the fields, style, and flow you want – and to make it a seamless part of your website.
By linking a contact form to a payment gateway, you can also easily use a form to collect payments with WordPress. It’s flexible too: PayPal Express is easily integrated, and Ninja Forms also works with Stripe and Elavon for handling credit card payments.
Want to take recurring payments with WordPress? Not a problem; Ninja Forms can also be integrated with Recurly to collect payments on a regular basis. It’s also a simple matter to accept one-time or recurring donations using these payment gateways.
By using a form builder you can cut back on unnecessary form fields and admin, and craft your user experience to be just as simple (or as complicated) as you need it to be.
All-in-one ecommerce solutions are great if you have a lot of different products to sell, or want to take advantage of some of their advanced features. When selling just a few products, however, they can end up being frustrating, daunting, and difficult to work with – and the results are often less than ideal.
Save yourself the stress, and get the results you want by using a form builder with integrated payment options, like Ninja Forms.