Founded in 2001, MailChimp has grown into one of the most popular email marketing platforms today. According to Forbes, the company “more than doubled its estimated valuation to $4.2 billion” between 2016 and 2018. Clearly they’re doing something right. And as more and more small businesses acknowledge that a thriving email list is non-negotiable, email marketing platforms and the tools that help lists grow are indispensable.
Does your WordPress website really need a custom MailChimp form?
The reality is, humans are busier than ever, more distracted than ever, and more skeptical than ever. Small businesses can’t afford to assume that customers and potential customers will remember them – They need to make it as likely as possible that people will stay in touch.
Small businesses need to be aware of the value of having their own audience aside from just social media followers. Social platforms may generate leads, but when someone is willing to hand over their email address, it shows that they’re already serious about what you do, they already trust you, and they’re more likely to become a long-term supporter of your brand. That’s the trifecta.
Email forms help businesses achieve trusting relationships with their audience at a time when spam and brand skepticism is at its highest.
MailChimp offers a default form for small businesses to collect email addresses quickly and easily. It’s certainly better than no email form at all. However, there are some limitations if you’re integrating with WordPress. For someone who doesn’t want to waste time tinkering with HTML, getting a standard form to look how you want it can be tedious.
Yes. Customized forms = more visitors signing up
It may seem unnecessary at first glance to control every element of a form, from the colors to the images, button styles, and the placement of text. Should you say hi or hello? Sign up or join us? For the overthinking entrepreneur, crafting the perfect form can quickly become a whirlwind of indecision. But anyone who’s used landing pages or A/B split testing knows that each little thing can have an impact. The more control you have over how your audience experiences your form, the better the chance they’ll sign up.
If you’re looking for a more polished and distinct sign up form that speaks uniquely to your audience, Ninja Forms simplifies the process. It’s a way to get a professionally-designed custom MailChimp form with the precise features you need.
All you need is the Ninja Forms MailChimp add-on.
Coming up with new ways to get more people on your email list can be frustrating. There are dozens of variables, and it’s not an exact science. But by knowing what your unique audience wants and articulating that in your website form, you’ll breath new life into your email list.Start building custom MailChimp forms that are tailor made to the audience your business or blog speaks to, and watch your subscriber lists grow. Pick up the MailChimp for Ninja Forms add-on today!