Emma is a simple yet powerful email marketing service that is a part of the Campaign Monitor family of brands and allows you to send stylish newsletters, manage groups of users, and increase your conversions. The excellent news is that the Ninja Forms form builder offers integrations for both, Emma and Campaign Monitor email software.
If you are looking to connect your WordPress forms with Campaign Monitor, make sure to check our Campaign Monitor add-on. In this article, we will however talk about how you can create Emma sign-up form in WordPress using the Emma add-on. We will be brief but on point, so let’s get into it!
Connect your Emma account to WordPress
Our Emma add-on lets you add members to your Emma audience, allow users to opt-in via a checkbox and add new groups to your audience. But before we do all that, there are three essential things you need in order to create an Emma sign up form in WordPress:
Once you installed and activated the plugins, it’s time to connect your forms to Emma. If you are not sure how to proceed with the installation, make sure to check our installation instructions (it takes less than 2 minutes).
Log in to your Emma account to access API Key & Account ID
In order to connect your forms with Emma, you need to log in to your Emma account, choose Account Settings and select the API Key tab, and Copy your Public API Key, Private API Key, and Account ID.
Authenticate Ninja Forms with Emma using your API Key & Account ID
Now that you copied your API Key & Account ID from the Emma account, go back to your WordPress dashboard (or installation) with the Ninja Forms Emma add-on
installed. Navigate to the Ninja Forms > Settings and scroll down to the Emma area. Input your Public API Key, Private API Key, and Account ID into the fields provided.
Scroll to the bottom of the page and click Save Settings. That’s it! You’ve just connected Ninja Forms to your Emma account.
Add a subscriber from your WordPress form to the Emma audience
Now that you connected your WordPress forms to your email account, you can create an Emma sign-up form and start sending your contacts to your Emma audience. From your WordPress Dashboard, navigate to Ninja Forms > Add New to access the form templates. Choose the Blank Template. 
Create form fields in your WordPress form
First, you’ll want to create form fields in your form builder by dragging them to your form builder. You can check the list of available field types here. In our example, we created a simple form that contains an HTM field (text), the email address field, and submit button.
When creating your sign-up form with Ninja Forms, you should know our form builder is designed to inherit the style of your WordPress theme to match your page aesthetically. Therefore, If you want to tweak the style of your forms, you can use the Layout & Styles add-on and customize your form to your liking.
Below is the example of the signup form we created using our styling add-on. We changed the font size and font family and we also customized the submit button and border of the email field.
Want to learn additional tips on how to style your form? Visit our in-depth tutorial on How To Style Your WordPress Forms (Easy Examples) or check the article How to Customize WordPress Forms (Font Styling) to learn how to change font size, font family, or font color on your form.
Add an Emma action to your sign-up form
If you installed the Emma add-on, you will see the Emma action under the Installed section. Add an Emma action under the Emails & Actions.
To enable it, click the Emma action. Once you click on the enabled action, you will see a list field. Here, you’ll want to select the list to which you want to send your contacts.
With your list selected, the fields from your Emma list will populate below under the List Field Mapping section. You’ll need to map these fields to the corresponding fields on your Ninja Form using the merge tags for those fields via the merge tag icon on the right of each Emma field.
Subscribe contacts via the Emma Opt-in field
Do you have multiple forms on your WordPress website and want to collect email addresses to build your email list at the same time? Are you collecting payments on your form and want to subscribe users to your email list?
Our Emma add-on makes it easy for you with Emma Optin which can be located under Common fields in our form builder. To add an Emma Opt-in field to your form, click on the blue add field button, then choose the Emma Opt-in and drag it to your form.
Make sure you leave the default value Unchecked. Pre-checked boxes are not allowed as they are not considered to be valid consent under GDPR.
Rember you have to add Emma action under the Emails & Actions in order to send contacts to your Emma audience. For any additional information about Emma, visit their resource page.
You’ve just learned how to create Emma sign-up form in WordPress!
Just like Emma software, our Emma add-on is simple to use, yet powerful to make an easy connection between your forms and your Emma account. Combining Emma with our Emma integration, you create incredibly effective sign-up forms and take charge of your email marketing like never before. Above all that, you don’t need third-party software that comes with a higher cost and you don’t need any coding experience or a developer to do the job.
So what are you waiting for? Connect Emma to your WordPress form and take your email marketing further with handcrafted, easy-to-build sign up forms! You can purchase the Emma add-on individually for 1, 5, or 20 site licenses or explore our memberships if you are looking for more add-ons. All our products come with a 14-day money-back guarantee no question asked so you have nothing to lose.
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About Ninja Forms WordPress Form Builder
Did you know the Ninja Forms core plugin is free? Not just that. Even the free version comes packed with awesome free features such as calculations, unlimited submissions, submission management, spam protection, and much more. Check our features that come included in our Ninja Forms core plugin and enjoy them completely for free!
If free features are not enough for you, we offer over 40 integrations with your favorite software. Unlike our competitors, all our add-ons can be purchased individually for 1, 5, or 20 sites. The more add-ons you need, the better you are with our membership plans that give you additional discounts on even more add-ons!
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